Unit 5: Campaign

Principal Learning unit
Level 2
Guided Learning Hours: 60
Internally assessed

About this unit: In this unit, the word ‘campaign’ refers to the practice of using creative and media techniques and products to promote ideas and raise awareness of specific issues as well as the practice of promoting products and services.Campaigns focus on communicating information to an audience. Charities, commercial organisations, political parties and pressure groups all use campaigns to promote a message. Campaigns may consist of printed products such as posters and leaflets, video material such as adverts and public information broadcasts, audio material like radio programmes or podcasts, electronic materials such as web content or a combination of different formats in events or publicity ‘stunts’. You will investigate campaigns to see how they work and how they are planned. You will then plan, prepare and conduct a campaign promoting a chosen issue, message, product or service. You will monitor and review your progress throughout this process, finding out how well your campaign has worked. You are likely to work in a group for this unit, but if you do work on your own you will be expected to demonstrate your abilities to enlist the support of others in your campaign.

In this unit you must bring together two or more of the disciplines
as defined in Annexe F of this document.

Learning outcomes

On completion of this unit a learner should:

1 Understand the nature and purpose of campaigns

2 Be able to prepare a campaign

3 Be able to conduct a campaign

4 Be able to monitor the preparation and conduct of a campaign.